(CREDIT: PANTONE website)

 

“Life without___is like a picture without colors.” The keyword for this fill-in-the-blank varies from person to person, but one thing for sure, that whatever you fill in will always have something to do to your life.
Colors are not only the reflections of light and shadow to the eyes, throughout the history, but human beings have also given the colors different meanings to express various emotions: high or low, desire or anger, happiness or disappointment, perseverance or stillness…… It is also natural for people to use as the medium of expressing the experience in life. For example, Picasso mourns the "blue period" of his old friend's death, Valentino’s "glamour red" that every woman is eager to wear, and the "peach" represents the gentle and stylish character of JEDNES.

For the past 20 years, PANTONE has been playing the role of “The Colour office on Earth” and announces The Pantone Color of the Year annually. This project requires considerable insights and complex market trend interpretation capabilities, let along the guts and prospect of predicting and leading the trend of the following year.

In the movie “Lucy,” the main character digested a huge amount of information then refined all the data into a lightweight flash drive. Just like that, the PANTONE experts get their own flash drive after analyses the activities of almost every different fields around the world, from entertainment, fashion, art, sport, to politic, economy, science, and technology, etc., all the major and minor events you can ever imagine. This flash drive is the Pantone Color of the Year 2019, PANTONE 16-1546 Living Coral.

 

" An animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge."

Different from the "downshifting" concept that has repeatedly been brought up in response to the information explosion in recent years, the Pantone Color of the Year 2019 Living Coral symbolizes the natural demand for optimism and happiness and as well reflects the desire of expression and communication. Comparing with the overnight sensation- "Morandi colors" in 2018, Living Carol seems to be more passionate, worldly, and have more positive feelings towards life. This year, PANTONE does not choose to fade out of the trend of the times completely. Instead, in reaction to the compact of rapidly changing digital technologies and social media, it uses languages and actions to show the cares about the things around us, and try to break the virtual network and achieving a sense of belonging.

 

Prabal Gurung uses a colorful palette of vibrant coral oranges in its Spring/Summer 2019 Collection to create a peaceful paradise of joy and harmony. (CREDIT: Getty Image & Imaxtree)

"Lying at the center of our naturally vivid and chromatic ecosystem, PANTONE Living Coral is evocative of how coral reefs provide shelter to a diverse kaleidoscope of color."

No one will not be cured simply giving a glance on Living Coral. The color reminds people of a juicy peach waiting to be taken a bite, or soft pinky cheek of the newborns. Lively but tender, giving the feeling of first love, or a new life sprouting, Living Coral tells one’s passion for life.
Ironically, the coral reefs, which are full of vitality and dazzling, are rapidly disappearing in recent years because of the selfishness of human. Global warming and pollution have caused coral bleaching and gradually losing its inspiring color, and ocean that contains countless beautiful species has become lifeless. Choosing Living Coral as a trend color at this time not only reflects the current situation of the society but also wanting to awaken the public's consciousness to the natural environment. So besides focusing on the pleasant and vitality colors, don't forget to get up and defend the essence of what they are symbolizing.

 

In the Spring/Summer 2019 collection, Marc Jacobs puts the Model on the fabulous living-coral feather dress, symbolized the natural beauty of the coral reef floating in the ocean between the swing and the path.
(CREDIT: AP Photo by Kevin Hagen/ Getty Image by Slaven Vlasic)

(CREDIT: AP Photo by Kevin Hagen)

In the Spring/Summer 2019 collection, Marc Jacobs puts the Model on the fabulous living-coral feather dress, symbolized the natural beauty of the coral reef floating in the ocean between the swing and the path.
(CREDIT: Getty Image by Slaven Vlasic)

 

"Representing the fusion of modern life, PANTONE Living Coral is a nurturing color that appears in our natural surroundings and at the same time, displays a lively presence within social media."

Living Coral, with tropical lively-and-colorful ocean-atmosphere, is an extraordinary existence that both inherit the meaning of nature's endless life and deeply loved by the mainstream society. Living Coral has a powder pink tone but is not completely feminine, yet mixed the orange hue symbolizing bold and passionate. The color matches every skin tones and will make anyone who dresses the color on lively and energetic. Hence, Living Coral attracts social media celebrities and movie stars with its non-ignorable fluorescent tone.

 

 

 
 
 

The sweet and lively Anna Kendrick once attended the Oscars with a coral orange dress. (CREDIT: Wireimage)

 

Lupita Nyong'o, won the Academy Award for Best Actress in a Supporting Role, has a very insightful taste about fashion, matched her beautiful chocolate skin tone with a lively-coral dress and caught the press’ attention at the Met Gala.(CREDIT: Shutterstock)

 

 

“Colour is an equalizing lens through which we experience our natural and digital realities, and this is particularly true for living carol. With consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the convivial PANTONE Living Coral hit a responsive chord.”, said Leatrice Eiseman, the Executive Director of the Pantone Colour Institute.
The flexibility of this trending color reminds us of JEDNES, coincidently having the similar brand color-
"peach, a gentle and unique color."

 

Not just as simple as how the color itself looks like, there is a bright and lively orange tone behind the pink hue. Having a soft heart and the elasticity of lively energy at the same time, the character of JEDNES coincide on PANTONE Living Coral, and where modern people who are eager for humanity and intimacy can all find a sense of belonging. We hope that everyone can feel the power of this color, and bring passion and energy to the year ahead!

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