When preparing for JENDES NY DEBUT, we spent a lot of time discussing what’s the most important things that we want to share with you. And we decided to make a show about self-discovery.

Inspired by our brand director’s characters, we created 3 series, Urban Style, Street Style, and Delicate Style. They represent the different dimensions of Jen Wu. She’s an alpha woman, a badass girl, and also a 24-year-old who thrives challenges. Just like our brand, which allowed you to fully represent your own value.

URBAN

 

Gentle elegant and urban, we use draped striped fabric to add a bit feminine feel to the trench coat and pair it with semi-sheer tassel skirt with slits to present the characters of urban women.

 

Inspired by Jen’s favorite pantsuits, we made this asymmetric suit set. The suit is made of houndstooth pattern fabric, and pairs with white off-the-shoulder shirt. The asymmetric hem of the suit and the silhouette of the pants represent the extraordinary of a modern lady, which also echoes our brand’s perspective, combining the exquisite and rebel.

 

To survive in this fast-changing world, we need a dapper outfit to help us fighting through all the challenges. This set of cropped jacket and deformed flare pants is the one that can fit into different places and situations.

STREET

 

Instead of being perfect, why don’t you be yourself! This set featuring the soft night robe, a graphic tee, and distressed flare jeans, which just like wearing a t-shirt from a night out, putting on a pair of elegant jeans, and then throwing a comfortable night robe on.

 

This is not the usual street look that you used to have. Combined the elements of long trench coat and denim jacket, we created this street style set with vision mixture detailings. Coated denim fabric at front, and houndstooth fabric on the back, we use two different styles of fabrics to bring out the idea of second-hand renovation.

 

Biker jacket is one of Jen’s favorite, it gives her a badass girl look. Using the elements of biker jacket and making it into an off-the-shoulder dress, we kept the design of collar, zips, and belt, and made it with coated denim fabric. Wearing a sheer gauze t-shirt inside gives it an unexpected spin which presents the marvelous style.

DELICATE

 

There is a little black dress in every girl’s wardrobe, but this one can stand out from all the others. This dress in satin and gauze featuring frill hem collar, a see-through design on the chest, and star embroidered gauze on the back. The slit sleeves and the multi-layered gauze skirt add a sweet yet feminine twist to the look.

 

Different from usually refined gowns, we offer another option for Jen's formal outfits. The halter top featuring peter-pan collar with pearls, and ribbon ties. The super wide satin pants featuring a belt decorated with pearls. This top and pants set gives the look a spin with the soft satin, and add a more elegant feel.

 

This is the sweetest look of delicate series, the dress is made of pink silk organza with cute black polka dots. It features an A-lined maxi silhouette with raw hem frill hem, a boat neck, and backless design. Feminine meets innocence in this set, just like Jen, she is an alpha woman, but also a little girl sometimes.

 

We decided to hold JENDES NY DEBUT in New York because the diversity of the city echoes the brand value of JENDES. We hope JENDES NY DEBUT Collection is not only a visual delight but also a journey of self-discovery for you.

/SHOP THE LOOK/
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