Which color best represents you?

I would say it’s light peach, a color which is gentle yet distinctive. It is a stunning combination of zesty orange shades and timeless grey tones. To me, this mirrors the way we play different roles in life. There are times we play up our childlike innocence, and there are other times where we take on mature sensibility.

Just like the unique peach color, we should embrace that fact that we are not as simple as it seems. We should be fearless, and not be hindered by a fear of judgment. Instead, we should celebrate the different dimensions to our character. We should enjoy the process where we discover who we really want to be and JENDES is created with this ideal - to allow you to fully represent your own value. JENDES is your path of self-discovery.

Together with JENDES, I hope that everyone can dress up in their own charm and personality, and not allow anyone to define you.

When style shines from within, no one can define you. You are just who you are."
You are just who you are.

Jen Wu


We want you to shine in your own charm and personality whenever you wear apparels from JENDES. Our team has been working on the designs since last year when JENDES was first established. We want to make sure the products can appeal to individual tastes, while offering an element of surprise. With that vision, we are dedicated to ensure premium quality and we pay careful attention to all details. We are excited to delight you when you unbox your items!

We added a blog section to the website which will hopefully serve as a guide to the latest trends as well as to share our brand's perspective on fashion, art and travel. We want to inspire each one of you with JENDES's philosophy. Before that, let us share the story of JENDES!



Our brand director, Jen Wu, always brings fresh ideas and exciting concepts to the table. The design team will then build on these ideas to artfully create a series of designs and products which is aligned with Jen's vision. Her strong sense of leadership demonstrated during meetings never fails to drive the team out of deadlock. She is an absolute #GirlBoss!



One of the most interesting discussions is the choice of fabric type. Sometimes it’s hard for Jen to choose among all the different dyes, printings and finishings. Wide stripes or thin strips, what do you say?


Picking the right color is not as easy as it seems. When you are staring down a swatch book, you are going to wish you knew which one matches your designs best. And it was the same when it comes to our brand color. Jen spent a lot of time choosing between Pantone 488 and Pantone 689. Eventually, she chose Pantone 488 since it suits our brand embodies the most.



To ensure that we only launch the very best products, we design clothing patterns and test them again and again, refining till its perfection.



We were amazed by how professional Jen was while shooting in New York. She can pull off any look and look absolutely stunning in them.

We are so happy that our team and Jen are in this journey together, and can finally share with you our brand and products. We hope you will fall in love with JENDES as much as we did!

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